WE USE PANTONE COLORS

WE USE PANTONE COLORS

We use Pantone colors for all stationery and logo design project. We believe it's the best way to provide our customers with awesome work.

Unless you are familiar with the design or printing industry, you may have a few questions about Pantone colors and why they matter. Here's our perspective on Pantone colors:


WHAT ARE PANTONE COLORS?

Pantone is a U.S. company who, in 1962, introduced a colour space plan. Pantone covers all color, from pitch black to a day-glow yellow! Each colour has its own Pantone number and "recipe." The company issues a flipbook filled with swatch cards featuring the full range of colour possibilities and assigning each a unique code.

Over the past forty-five years, virtually everyone in the colour world has adopted the Pantone system. It's the industry standard for those truly concerned about color.


WHAT'S DIFFERENT ABOUT PANTONE COLORS?

Pantone colors are called "spot colors." That means they are a special blend of colors drawn from a palette of fourteen base colors. Pantone provides a perfect "recipe" for each and every color, enabling printers to duplicate a colour exactly.

In order to understand why that's so important, you need to know a little bit about the alternative: "process colors." That term describes a different way of producing colors.

Process colors are made by using four different base colors. The most commonly used process colour system is called CMYK, because it uses cyan (C) , magenta (M), yellow (Y) and black (K).

Basically, a colour image is separated into those four different process colors. While it's being separated, different screens made out of little dots are made. These separations are then placed on four printing plates. The printing press applies the colors upon summit of each other. The final result creates the appearance of a single color. However, the colors made from the CMYK process are not as vivid as spot colors. Additionally, the exact see of the colors may vary more than you would like.

Pantone spot colors fabricate eye-popping results that can be recreated by any printer. The Pantone "recipes" lid every possible hue and makes exact colour reproduction possible.

With spot colors, like the Pantone colors we use, the cost of printing can be reduced when you are only using one colour (in addition to black) because only one ink roller is needed and there is no cause to make a four-dish layer. If you are working with a very radiant fragment, spot colors may increase printing costs somewhat, but the results will be spectacular.


WHY USE PANTONE COLORS?

So, now you know what Pantone colors are. The real ask is why one should Pantone colors instead of relying upon process colors or some other system?

The solution? Precision, consistency and reproducibility.

If your logo design features Pantone 300, you can be definite that any printer will be able to reproduce that exact same tone of blue. If, upon the other hand, you say the printer "it's blue," you could end up with thousands of different possibilities that wouldn't match your expectations. Even when an expert sees a colour and attempts to duplicate it, errors are possible. If you use process colors, the results yet won't be as good.

Pantone colour coding solves the problem.

Pantone colors are part of the international language of design. We may have different ways of describing many things throughout the world, but when someone mentions a Pantone number, the meaning is crystal positive.

Many commercial printers and publishers use technology that readily imports Pantone information to insure perfect results.

Your logo design is important because of its flexibility. Its ability to effectively represent your business in a variety of settings is one of the things that makes it so important. Your logo may be reproduced thousands of times by many different printers and publishers.

We'll design your logo with Pantone colors, allowing you to receive a perfect match every time you use it.


Pantone colors should be part of every great logo design.

As our customer, we believe you deserve the very best. That's why we design logos that meet your needs and exceed your expectations. However, we go beyond that. We supply you with a logo design that's ready to be used based upon the best possible colour system.

Perfect colour matches are vital and the Pantone system is the best way to make them happen.

Did you know that Canada, South Korea and other nations have actual legislation saying which Pantone colors are to be used in their flags?

Your logo may be for a business instead of a country, but it deserves that same standard of care and perfection.

That's why we use Pantone colors.

5 Useful Tips For Developing A High Converting Design

5 Useful Tips For Developing A High Converting Design 

Why do you need design for your brand? It is not because you have a very special esthetic taste which you desire to share with others. And not because you have skills and time to design something nice and unique. The goal behind all that is to sell you brand, to convert your design into sales or any other action you want your audience to perform. Thats why you aim to build such a design that will lead to higher conversion rates.

Great, we are certain about our goal. So now it is a right time to give you some useful tips for developing a high converting design for your brand. Lets begin.

Obviously there is no one best design. What can be fine for your company can destroy someone elses reputation. Imagine, for example, Queen Elizabeth behaving like Justin Bieber, and other way around Better not! :) So, first of every, you should be definite about your target audience, its tastes and preferences. This is the critical information to begin developing your design with.

Tip #1  Improve your speed.

A 2006 study by Akamai shows that web page load time is extremely important for the conversion rate. Thus, web pages that load speedily (1-3 seconds) make a much better impression of reliability and professionalism than slower websites (4+ second loading time). As a result, 25% of website visitors abandon the page just after 4 seconds of waiting. Convert that into the conversion rate for your business and you comprehend how much you lose.

Moreover, site speed improves search ranking which directs more traffic to your website. The more people visit your site  the more conversions will be completed, logically.

So your task is to check how speedily your site loads with any site speed tester available on the web. If you locate that it is far from an optimal number, it is time to optimize your website. But there is no need to delete every the images from your web page. Professional web developers know the ways of optimization, so just locate a fine team to help you.

Tip #2  Make positive calls to action. Great design is important. But it should also help you make your message very definite for your audience. When the message is positive enough, it increases your conversion rate. So dont just end at nice designs that describe your product or service. Take one more step  and indicate exactly what your visitors are meant to do. For that use calls to action. They are most often designed in the form of buttons or forms. To be successful they should stand out from the rest of the elements on the web page and have actionable copy to characterize exactly what they do. Not higher maths  just locate an experienced designer who can help you with that.   Tip #3  Create a fine user experience. Usability should be a priority in every part of your website, from house page to Terms & Conditions, from navigation to buy process. Each step should be as easy and intuitive as possible. To achieve that each element of your website should be simple to find, every buttons should be clickable and there should be minimal steps in the purchasing process (no one wants to spend hours to place an order upon your website). A fine overall user experience makes your customers happy and your sales growing.   Tip #4  Build trust Trustworthy design will help you convert your visitors into customers. What you need to do for that? For example, make a good returns policy and display your SSL certificate during the checkout process (if there is one in your website) so that customers know that your company will guard their personal information. Additionally, customer testimonials are important as well since they construct confidence in your potential customers for their buying decisions.   Tip #5  Be consistent. Consistency over devices works not only for Chrome browser. It is an important contributor of usability, and finally success also for your website. Design consistency simply means that it should be the same style of interactive elements (buttons, links, etc.), a coherent visual design and steady loading times. So rather than invest every your resources solely into your home page, think also about other pages, like product/service pages  because thats where visitors spend most of their browsing time.

Logo Design by Logo Design Team

Logo Design Team

Logo Design Team - the well-known Design Studio was set up in 1997.

Professionalism and dedication of more than 100, full time, in-house team members has helped the company establish a firm foothold in the global market of Custom Logo Design & Graphic Design sevices. Each one of us has tried heart and soul to make this business a success.

Our designers are professionally trained and have years of vital industry experience. We save ourselves abreast of all the latest hardware, software and client retain services, that have been strategically sourced from all over the world.